construction : boardroomPR

BoardroomPR’s construction team generates public and industry interest in top projects and industry-specific issues around the state and country for general and contractors, subcontractors, architects, trade associations, and interior designers.

We plan and execute attention-getting integrated campaigns across multiple platforms including public relations, social media, event management, and promotion, bylined articles in trade magazines, daily and business newspapers. We helped our Florida construction industry clients reach their goals by building new relationships and strengthening existing ones.

Representative clients include Associated Builders and Contractors Florida East Coast Chapter, Cuesta Construction, Richard & Rice, MCM, Weitz Company, and Gulf Building.

Our construction public relations team secures media in outlets announcing new projects, project milestones, partnerships, community involvement, and other news in key consumer and industry publications including the South Florida Business Journal, Sun-Sentinel, Miami Herald, Palm Beach Post, Orlando Sentinel, Florida Trend, Tampa Bay Times, Florida Times-Union, Tallahassee Democrat, Florida Construction News, Construction Dive, Southeast Real Estate Business.

Top PR Social Media Firms Best PR agency South Florida Best PR firm and Crisis Management South Florida

see our work.

ABC- Get ready ready for hurricane season from BoardroomPR on Vimeo.

Boardroom has been a strategic partner supporting our business growth and brand expansion. The personal interaction with Eric and Daniel and their incredible focus to meet deadlines with quality content has propelled KWPMC as a market leader.

- Tim O’Keefe

Partner | KWPMC

I was the first employee hired at Boardroom in 1990 and I’ve since watched the company grow with the same integrity, dedication and ROI. Boardroom is top of my list when referring a client to a PR agency.

- Lisa Buyer

Author of Social PR Secrets

BoardroomPR has done a tremendous job creating and building a brand for our upscale real estate developments. There’s no one better at delivering national and international press – and creating and executing themed events that draw top luxury brokers and targeted buyers to our projects.

- Neil Fairman

President, The Plaza Group

My experience with BoardroomPR has been excellent. They are engaged and connected locally and nationally and very consistent about finding opportunities with impact. They have been a fantastic resource even when it comes to technical challenges with some media platforms, which was really above and beyond the scope of our engagement. They are really an invaluable resource. I highly recommend.

- Craig Garcia

President of Capital Partner Mortgage

The Boardroom team is responsive, insightful, creative, and has a comprehensive knowledge of the RE industry. They have successfully promoted the Encore brand as well as high-profile projects, including Paramount Ft. Lauderdale Beach and Plantation Walk. They work well with our team and do whatever it takes to get the job done.

- Art Falcone

CEO & Managing Principal, Encore Capital Management

“BoardroomPR has been an invaluable partner in helping the Family Resource Center fund-raise, friend-raise and become better known in the community. Their team applied its considerable skill and creativity to help raise awareness using a multi-media approach and ultimately helped us develop contacts in the community.”

- Oren Wunderman Ph.D

Executive Director, Family Resource Center

Keyes has partnered with BoardroomPR for over 7 years. We started with them to promote the rebranding of a 93-year-old brokerage that needed publicity as the largest family-owned brokerage in Florida. Don, Eric, and Daniel have been part of our team since then, bringing eyes to our company, leadership, realtors and thought leaders in the industry. Just over a year ago we added their social media management and video creation service, and Veronika has absolutely transformed our platforms.

- Aaron Fisk

Keyes Company

The “dot com” industry has been very competitive and Boardroom’s media savvy and persistence cut through the clutter and got our company featured in the national media, including the Nightly Business Report. Boardroom really delivers.

- Anita Buyer

CEO, Setnor Byer Insurance & Risk

When I need someone to handle PR for one of my clients, I turn to BoardroomPR. These guys always deliver and never disappoint. Simply put, they get the job done.

- Alicia Laszewski

CMO, C3/Customer Contact Channels

I am not sure where our non-profit would be without BoardroomPR, but I do know that with their great public relations services and guidance we are able to raise several million dollars in private funding every year! No South Florida charity or corporation should be without them!

- Sarah Franco

Executive Director JAFCO

Let Us Help You Reach Your Business Goals

BoardroomPR’s PR and marketing construction transmit news for construction and AEC clients across all key traditional and digital communications platforms. We use every opportunity to make headlines with:

New project contracts
Groundbreakings
Top-offs
Project completions
Feature articles profiling the company and its management team
Trend stories focused on the marketplace, construction techniques, materials, labor issues, sea-level rise, hurricane hardening, hot neighborhoods, and product types
Q&As on upcoming trends, policies and procedure, and technology updates
Company milestones
New executives
Strategic alliances
Land-use issues

The key is customizing the news and messaging appropriately for each PR and digital platform and having the sophistication and experience to tell the story in such a way with excellent writing, visuals, photos, and video to engage the reader, viewer or visitor, building a reputation and ultimately generating more business.

Media Relations:

Our team of Central and South Florida construction and real estate PR experts implements proactive and opportunistic campaigns to generate media coverage for clients and their projects through press announcements, expert sourcing, byline articles/Q&As, and speaking engagements and custom video production.

Press Releases:

BoardroomPR’s team includes seven former journalists with vast writing experience. Our writers know how to create well-crafted press releases to get news to a broad audience and generate media attention.

Expert Sourcing:

BoardroomPR positions real estate PR clients as experts on the Florida real estate and construction market, discussing big-picture industry trends and issues.

Copywriting:

Our team ghostwrites byline articles for clients, drafts compelling website, blog, direct mail, brochure and eNewsletter content including but not limited to blog posts and writes copy for company and project eNewsletters that get attention and create buzz.

Social Media:

BoardroomPR’s in-house Social Media team expertly creates and manages content for numerous client platforms, including Facebook, Twitter, Instagram, and LinkedIn. The team implements a coordinated plan to build Social Media presence, create awareness, and increase engagement, which will contribute to driving more website traffic and lead generation.

Marketing and Branding:

BoardroomPR’s branding pros help construction and real estate PR clients develop advertising campaigns, collateral materials, website, Social Media, and blogs to promote construction projects and the companies that build them.

Design and Printing:

Our experts help develop brands from scratch or help with a rebranding effort. BoardroomPR creates logos, marketing materials, website, blogs, and social media sites with a consistent look, feel, and messaging.

Video Production and Drone Videography:

Our team uses state-of-the-art equipment including hi-resolution video and digital cameras, drones, high-quality microphones and lights for company, project, and special events. We also offer web-quality video shooting and editing for use on social media, websites, and blogs.

Website Development and Management:

BoardroomPR has an excellent track record designing and writing websites for real estate developers, brokerages, construction companies, and others. Our team makes sure the website is visually impressive and set up correctly on the back end to improve the chances that it ranks high in search engines.

Search Engine Optimization:

BoardroomPR manages numerous SEO campaigns that have catapulted real estate and construction company PR client rankings with Google, Yahoo! and Bing to page one. Included are onsite SEO campaigns work as well as continuous link building and Internet directory management.

Online Reputation Management:

Our team offers a comprehensive online reputation management program to improve SEO campaigns over time and ensure clients penetrate hundreds of critical online databases.

Paid Search (SEM):

BoardroomPR works with a partner – a highly established, award-winning, Google Ad Words Certified national firm based in South Florida – that is greatly experienced in this area. Our team has an excellent track record generating significant website traffic and converting it into high-quality leads.

If you’re looking to have your voice heard, make headlines, raise awareness of your company’s upcoming projects and been seen as a thought leader on industry-specific topics, give us a call at 954-370-8999.